(a) it is provided to us voluntarily by you directly or via a third party who has been duly authorised by you to disclose your personal data to us (your “authorised representative”) after (i) you (or your authorised representative) have been notified of the purposes for which the data is collected, and (ii) you (or your authorised representative) have provided written consent to the collection and usage of your personal data for those purposes.
Examples of situations where we may collect your personal data include:

• you enter into a contract with us for the supply of any goods or services by us
• you participate in our service experience surveys
• you consent to receiving our commercial communications by email
• you interact with our customer services department
• you contact us through any means to find out more about goods or services we provide
• you participate in any events organised by us

(b) collection and use of personal data without consent is permitted or required by the PDPA or other laws.

III. What personal data can we collect?

(i) As part of our activities, we may collect certain data directly from you through electronic forms for various purposes (cf. IV for the list of data collection purposes).

The information that we may collect includes:

• Your name,
• Your contact details (e.g. email address, address, telephone number)

We generally rely on personal data provided by you (or your authorised representative). In order to ensure that your personal data is current, complete and accurate, please update us if there are changes to your personal data by
informing our Data Protection Officer via the contact details provided below.

IV. For what purposes is your data collected and used?

You consent to Parfums Christian Dior collecting and using your personal data for any or all of the following purposes:

• perform obligations in the course of or in connection with our provision of the goods and/or services requested by you, such as to enable you to benefit from a beauty consultation with recommendations for cosmetic products;
• manage customer services in terms of responding to, handling and processing queries, requests, feedback or any complaints that you may send us via our website, our customer services department or on our social media pages;
• manage and optimise your relationship with us and customer experience through better knowledge of our customers;
• offer adapted and personalised services particularly for the purpose of developing our products and services;
• send you communications and information (concerning our goods or services, including but not limited to offers, news, marketing events, initiatives and promotions, lucky draws, membership and reward schemes and other promotions) via text messages (including SMS or through other messaging applications such as Whatsapp, Viber, Line), email, mail, phone calls, or by other lawful manner consented by you;
• manage your participation in our events to which you sign up;
• comply with any applicable laws, regulations, codes of practice, conventional obligations, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority,
  or in response to requests from legally competent authorities;
• transmit to any third parties including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes; and
• any other incidental business purposes related to or in connection with the above.

V. Who may we disclose your personal data to?

We may disclose your personal data:

(a) where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods or services requested by you; or

(b) to third party service providers, agents and other organisations we have engaged to perform any of the functions listed in Section IV above for us. Such other organisations include but are not limited to:

• other Parfums Christian Dior subsidiaries in France or abroad;
• our parent company;
• other entities of the LVMH (LVMH Moët Hennessy – Louis Vuitton SE)group (including LVMH Recherche), with some acting as sub-contractors;
• offer adapted and personalised services particularly for the purpose of developing our products and services;
• sub-contractors such as:
  - hosting and website maintenance providers and providers of our cloud solutions for personal data collection at our counters or shops;
  - payment service providers;
  - anti-fraud and fraud prevention service providers;
  - logistics service providers;
  - marketing solutions service providers;
  - marketing and commercial prospection management service providers via social media;
  - customer service providers;
  - event organisation service providers;

VI. How can you withdraw your consent?

The consent that you provide for the collection, use and disclosure of your personal data will remain valid until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop using and/or disclosing your personal data for any or all of the purposes listed above by submitting your request in writing or via email to our Data Protection Officer at the contact details provided below.

Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on the complexity of the request and its impact on our relationship with you) for your request to be processed and for us to notify you of the likely consequences of withdrawing your consent, including any legal consequences which may affect your rights and liabilities to us.

Whilst we respect your decision to withdraw your consent, please note that depending on the nature and scope of your request, we may not be in a position to continue providing our goods or services to you and we shall, in such circumstances, notify you before completing the processing of your request. Should you decide to cancel your withdrawal of consent, please inform us in writing in the manner described above.

Please note that withdrawing consent does not affect our right to continue to collect, use and disclose personal data where such collection, use and disclose without consent is required or authorised under applicable laws.

VII. Transfers of personal data abroad

Some recipients of your personal data may be located abroad, including outside of Singapore.

All transfers of personal data outside Singapore are made using all the necessary safeguards, notably contractual, technical and organisational measures, in accordance with the applicable personal data regulations, to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

VII. Transfers of personal data abroad

Some recipients of your personal data may be located abroad, including outside of Singapore.

All transfers of personal data outside Singapore are made using all the necessary safeguards, notably contractual, technical and organisational measures, in accordance with the applicable personal data regulations, to ensure that your personal data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.

VIII. For how long do we retain your personal data?

We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was collected, or as required or permitted by applicable laws.
As a general principle, your personal data will be retained in our client database:

• If you are a “client” (i.e. you have already purchased a Dior product): for no more than 10 years after your first purchase (but no more than 5 years for marketing development purposes); this period will be renewed each time you interact with PCD (e.g. when making a purchase)
• If you are a “prospect” (i.e. you have never purchased a Dior product but you are interested in the Dior brand): we keep your data for 3 years; this period will be renewed each time you interact with PCD (e.g. when participating in an event)
• If you have given consent to the processing of your personal data for market research purposes in the field of cosmetics and statistical analyses, for the purpose of improving the understanding of the skin for the development of Dior fragrances and cosmetic products: for a duration of 10 years as of the collection date of your data.
• If you are in contact with the Public Relations department: for no more than 10 years after initial contact; this period will be renewed each time you interact with PCD (e.g. when requesting information from the House of Dior)

When we no longer need to use your personal data, it is removed from our systems and records or anonymised so that you can no longer be identified from it. Some data is used anonymously for the purpose of statistical analyses.

IX. What are your rights and how can you exercise them?

In accordance with the regulation in effect, particularly with the PDPA, you have the right to access and make corrections to your personal data.

If you wish to make (a) an access request for access to a copy of the personal data which we hold about you or information about the ways in which we use or disclose your personal data, or (b) a correction request to correct or update any of your personal data which we hold about you, you may submit your request in writing or via email to our Data Protection Officer at the contact details provided below.

A reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.

We will respond to your request as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days after receiving your request, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request. If we are unable to provide you with any personal data or to make a correction requested by you, we shall generally inform you of the reasons why we are unable to do so (except where we are not required to do so under the PDPA).

You can opt out from communications regarding newsletters, special offers and events at any time. You can do so by clicking on the “unsubscribe” link in any email we send you.

You also have the right to lodge a complaint with the competent authority of the country in which you live (in the case that you are not a resident of the country where the collection of your personal data takes place).

We may revise this Policy from time to time without any prior notice. You may determine if any such revision has taken place by referring to the date on which this Policy was last updated.
Your continued use of our services constitutes your acknowledgement and acceptance of such changes.

X.               Contact details of the data protection officer (DPO) and the right to lodge a complaint

You can opt out from communications regarding newsletters, special offers and events at any time. You can do so by clicking on the “unsubscribe” link in any email we send you.

For any questions related to the collection and processing of your data by Parfums Christian Dior, or if you wish to make any request, you can contact us by email at diorclubsg@diormail.com or by regular post to
Customer Service – Parfums Christian Dior – 391B Orchard Road Ngee Ann City Tower B #12-08, Singapore 238874.